One person, start to finish.
No account manager, no junior, no offshore team. You text the number, I pick up, I write every line.
An honest letter, no retainer attached
A website is a one-time purchase, not a subscription.
I'm Will Porter. I build small, fast, hand-coded websites for Victoria businesses. One flat fee, paid once, live in a week. The rest of this page is the math.
Most small-business sites in Victoria were built on a 2017 Squarespace template and have quietly cost the owner $30, $40, sometimes $380 a month ever since. They look like every other site on the street and load slowly on a phone. That's the default. I think it's bad.
The businesses I grew up next to deserve something hand-made. A site that loads in under a second, looks like the business itself, and is paid for once and owned forever. You don't have to rent your website.
So I built the opposite. One person, one number, one flat fee, no retainer. The mockup is free; you only pay if you say yes. The math is on the rest of this page.
Five principles in plain print
Hand-coded, no templates.
No Squarespace, Wix, or WordPress. Plain HTML, CSS, JavaScript. Faster to load, impossible to mistake for the salon next door.
One flat fee, paid once.
$500 for a one-pager, $800 with booking. That's the whole bill. No renewal, no upgrade tier.
Hosting is optional.
$40 a month if you want me to host it, back it up, and make small edits. Cancel any time, or host it yourself.
You own the work.
The code, domain, inbox, photos — all in your name from day one. I'm a contractor, not a landlord.
The budget
Three lines, flat fees, no fine print.
The whole price book, on one page. Mockup is always free. You only pay if you say yes.
Code
Line item
What's included
Turnaround
Price (CAD)
A.01
One-pager The default
Hand-coded single page, mobile responsive, your domain, photos, and inbox. Live about a week after green light.
~ 7 daysfrom yes
$500Flat, once
A.02
With booking Salons, barbers, services
Everything in A.01 plus online booking — Fresha, Square, or a tidy form, whatever you already use.
~ 10 daysfrom yes
$800Flat, once
B.01
Hosting & edits Entirely optional
I keep it online, back it up, and make small edits whenever you text. Cancel any time, or host it yourself.
Monthlymonth-to-month
$40/ moOptional
C.00
Mockup before you decide How I start every project
A real working draft at a temp URL in about two days. Don't like it, you owe nothing.
~ 2 daysbefore commitment
$0Always free
Total possible spend, year one: $500 build, $0 hosting if self-hosted. Or $980 if you take the $40 hosting tier all twelve months.
Compare against the local incumbent ↓
Exhibit A
After two months of a subscription site, a Victoria business has paid more than my entire build.
Cumulative cost over 24 months. Me: $500, paid once. A typical Victoria subscription builder: $280 to $380 a month, forever. The lines diverge fast.
Will Porter · $500 flat, paid once
Subscription web builder · $330/mo midpoint, recurring
Month 2
$660 in fees
already more than Will's entire build
Month 12
$3,960 in fees
roughly eight Will Porter sites
Month 24
$7,920 in fees
sixteen Will Porter sites, same business
Source: published rates from three Victoria subscription providers, $280 to $380 per month, midpoint $330 used here. CAD throughout. Cumulative outlay only, exclusive of the optional $40 hosting tier.
Standing figures
The practice, by the numbers.
A small operation with a clear shape.
Templates used
0
Zero, ever. Every site hand-coded from a blank file.
People on your file
1
Just me. Same number from first message to launch.
Standard turnaround
7days
Mockup to live. Two days to first preview, the rest for revisions and ship.
Retainer required
0
None, ever. Hosting is month-to-month. Cancel any time.
The schedule
From first text to live site in seven days.
A working draft in two days, one round of revisions, then it ships.
Day 1 · 15 min
Tell me about your business.
Phone, text, or a coffee at your counter. Hours, services, the photo you want seen first.
Day 2–3 · free
You get a working mockup.
A real site at a temp URL. Text it to a friend. Don't like it, you owe nothing.
Day 4–6 · iterate
One round of revisions.
Colour, copy, photos, services — quick turns, usually same-day. Say go and I ship.
Day 7 · launch
I point your domain.
Live, inbox forwarded, code yours. One invoice, paid once, done.
Q.01
What if the mockup isn't what I had in mind?
One round of revisions is built into the flat fee. After that, if you don't want it, you owe nothing.
Q.02
Do you do bigger sites? Multi-page, online store?
Right now I focus on one-pagers — what most small businesses actually need. Need something bigger? I'll be honest about whether I'm the right fit, and refer you on if not.
Q.03
What if I need you after the site is live?
Your site is a static file on Vercel, so it stays up around the clock no matter where I am, and email replies stay same-day year-round. The code is yours from day one — hand it to another developer or move hosts whenever you like. Nothing is locked in.
Q.04
Why is it so much cheaper than a subscription builder or an agency?
One person, hand-coded from a blank file. No team, no agency overhead. The price is what the work costs, not what a studio charges on top.
Q.05
Can I see the work?
The page you're reading is the work. If it reads as careful, so will your site. I'll text you a few private mockups if you want another tone.
Free mockup · no commitment · two-day turn
Tell me about your project.
A short brief is enough. Your business name, what you do, what you want the site to do. I'll send a real mockup at a temp URL within two days — nothing to sign. Like it, we talk. If not, no hard feelings. Yours, Will. Reachable year-round
Phone · Text
236.562.2822
Usually same-day reply
Email
porterthewill@gmail.com
Usually within the day
In person
Victoria, BC
Happy to meet in person